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Consumer's income = $12  Units of  Product  Marginal Utility, X ( Price =$1)  Marginal Utility, Y ( Price =$1)  Marginal Utility,  New Product, Z ( Price =$1)  First 121620 Second 101418 Third 81216 Fourth 61014 Fifth 4812 Sixth 2610 Seventh 048\begin{array}{l}\begin{array} { c c c c } \begin{array} { c } \\\text { Units of } \\\text { Product }\\\hline\end{array} & \begin{array} { c } \\\text { Marginal Utility, X } \\( \text { Price } = \$ 1 ) \\\hline\end{array} & \begin{array} { c } \\\text { Marginal Utility, Y } \\( \text { Price } = \$ 1 ) \\\hline\end{array} & \begin{array} { c } \text { Marginal Utility, }\\\text { New Product, Z } \\( \text { Price } = \$ 1 ) \\\hline\end{array} \\ \text { First } & 12 & 16 & 20 \\\text { Second } & 10 & 14 & 18 \\\text { Third } & 8 & 12 & 16 \\\text { Fourth } & 6 & 10 & 14 \\\text { Fifth } & 4 & 8 & 12 \\\text { Sixth } & 2 & 6 & 10 \\\text { Seventh } & 0 & 4 & 8\end{array}\end{array} Refer to the data.Suppose the price of new product Z is $10 rather than $1.This consumer would purchase:


A) some of Z but not as much as if the price were $1.
B) none of Z.
C) less of X,Y,and Z than if the price were $1.
D) more of X,Y,and Z than if the price were $1.

E) A) and D)
F) B) and C)

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The first discovery (as distinct from first commercial application) of a product or process is called:


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) C) and D)
F) A) and B)

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Entrepreneurs:


A) work exclusively in government and university R&D laboratories.
B) often form small companies called start-ups.
C) are less likely to exist in service industries than in manufacturing industries.
D) are engaged mainly in basic scientific research.

E) C) and D)
F) B) and D)

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All of the following increase the expected rate of return on R&D expenditures except:


A) patents.
B) trademarks.
C) imitation by others.
D) trade secrets.

E) B) and D)
F) All of the above

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The process by which new firms and new products destroy existing dominant firms and their products is called creative destruction.

A) True
B) False

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Assume that a firm's interest-rate cost-of-funds curve for R&D is perfectly elastic.Which of the following would increase a firm's optimal R&D expenditures and,in equilibrium,leave the expected rate of return on the last dollar of R&D unchanged?


A) A rightward shift of the expected-rate-of-return curve.
B) An upward shift of the interest-rate cost-of-funds curve.
C) A leftward shift of the expected-rate-of-return curve.
D) A downward shift of the interest-rate cost-of-funds curve.

E) A) and B)
F) A) and C)

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A firm's optimal amount of R&D occurs where the interest-rate cost of funds and the expected rate of return are equal.

A) True
B) False

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The first discovery of the water-soluble material used in contact lenses is an example of:


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) A) and B)
F) B) and C)

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New scientific knowledge mainly comes from university and government laboratories,not private firms,because:


A) large corporations do not have funds available to channel toward basic research.
B) government pays scientists higher salaries than do private firms.
C) entrepreneurs find it difficult to secure venture capital to finance innovation.
D) basic scientific principles,as such,cannot be patented and do not always have commercial applicability.

E) B) and C)
F) All of the above

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The retained earnings that corporations often use to finance R&D are also known as:


A) venture capital.
B) undistributed profits.
C) dividends.
D) mutual funds.

E) A) and B)
F) None of the above

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Which of the following supports the contention that pure competitors have a weak incentive to engage in R&D?


A) Entry to purely competitive industries is easy and thus profit from innovation is quickly competed away.
B) In pure competition,products are already highly differentiated.
C) Most purely competitive industries are increasing-cost industries.
D) Pure competitors are happy to earn only a normal profit.

E) A) and B)
F) None of the above

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In exchange for a share of ZYX's profits if it succeeds,Firm ABC provides development funds to newly formed ZYX,which is developing an innovative product.ABC funds are called ____________,while ZYX is known as a ____________.


A) venture capital;start-up
B) retained earnings;entrepreneurial firm
C) mutual funds;start-up
D) transfer payments;entrepreneurial firm

E) None of the above
F) A) and B)

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As it relates to R&D,the imitation problem is that:


A) patents,copyrights,and trademarks hinder imitation and thus limit economically desirable diffusion.
B) brand names create entry barriers for would-be competitors.
C) diffusion of innovation occurs more slowly than is desirable from society's perspective.
D) a firm's rivals may be able to copy its new product or process innovation,reducing the original firm's return on R&D.

E) C) and D)
F) A) and B)

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As it relates to the R&D decision,the interest-rate cost-of-funds curve:


A) usually slopes downward.
B) is the marginal cost element in the MB = MC decision framework.
C) indicates a constant rate of return,r.
D) reflects the interest rate on bank loans but not the implicit interest rate on the use of retained earnings.

E) A) and D)
F) A) and C)

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The interest-rate cost-of-funds curve is perfectly elastic because firms can borrow as much or as little as they want at market interest rates.

A) True
B) False

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As it relates to R&D,a firm's expected-rate-of-return-curve,r:


A) slopes downward because the firm arrays,highest to lowest,the rates of return on R&D activities.
B) slopes upward because of the law of diminishing returns.
C) is a horizontal line.
D) depends on whether it borrows from the bank or used retained earnings in financing R&D.

E) C) and D)
F) B) and D)

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Suppose that a firm's legal staff concludes that a new production process that the firm is developing is patentable.Graphically,this new information would shift the firm's expected-rate-of-return curve on R&D to the:


A) right and reduce its optimal amount of R&D.
B) right and increase its optimal amount of R&D.
C) left and increase its optimal amount of R&D.
D) left and reduce its optimal amount of R&D.

E) All of the above
F) B) and D)

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Firm ABC designs and implements a lower-cost method of producing its product.This is an example of:


A) product innovation.
B) the inverted U-theory.
C) economies of scale.
D) process innovation.

E) A) and B)
F) All of the above

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Suppose a firm anticipates that a particular R&D expenditure of $20 million will result in a new product and thus create a one-time added profit of $22 million a year later.The firm will:


A) not undertake the R&D expenditure if its interest-rate cost of borrowing is 8 percent.
B) undertake the R&D expenditure if its interest-rate cost of borrowing is 12 percent.
C) undertake the R&D expenditure if its interest-rate cost of borrowing is 20 percent.
D) undertake the R&D expenditure if its interest-rate cost of borrowing is 9 percent.

E) A) and B)
F) None of the above

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Creative destruction is not automatic because:


A) there are major obstacles to the entry of new innovative firms into concentrated industries.
B) consumer tastes are highly unstable.
C) corporate takeovers increase dynamic competition.
D) large firms rarely are technologically progressive.

E) All of the above
F) C) and D)

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