Question 1

_____ means that a firm tries to place its products and services in as many outlets as possible.

Accepted Answer

A)  Exclusive distribution
B)  Niche marketing
C)  Intensive distribution
D)  Product placementE) A) and B)
F) A) and C)

Question 2

_____ exist when small, independent retailers form an organization that operates a wholesale facility cooperatively.

Accepted Answer

A)  Retail franchise systems
B)  Service franchise systems
C)  Manufacturer-sponsored retail franchise systems
D)  Retailer-sponsored cooperativesE) A) and B)
F) A) and C)

Question 3

Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to wholesalers.The wholesalers are intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _____.

Accepted Answer

A)  channelling
B)  strategizing
C)  liaising
D)  risk takingE) A) and B)
F) None of the above

Question 5

Which of the following distribution channels did Holler's Jeans adopt for its products?

Accepted Answer

A)  intensive distribution
B)  dual distribution
C)  exclusive distribution
D)  selective distributionE) C) and D)
F) All of the above

Question 6

When a retailer owns a manufacturing operation, it is called _____.

Accepted Answer

A)  backward integration
B)  selective distribution
C)  forward integration
D)  horizontal marketing systemsE) A) and B)
F) A) and C)

Question 7

What does intensive distribution mean? Give an example.

Accepted Answer

Students' examples may vary.
Intensive d...

Question 8

______ is a dominant retailer that exemplifies electronic marketing channels.

Accepted Answer

A)  McDonalds
B)  Apple
C)  Ford
D)  AmazonE) All of the above
F) B) and C)

Question 9

_____ arises when one channel member believes another channel member is engaged in behaviour that prevents it from achieving its goals.

Accepted Answer

A)  Disintermediation
B)  Disintegration
C)  Channel designing
D)  Channel conflictE) A) and D)
F) B) and C)

Question 10

Shop 'N' Hop has introduced a convenient payment mode for its customers.Customers can buy merchandise and pay for it at a later date.Which of the following functions is the store performing as an intermediary?

Accepted Answer

A)  facilitating function
B)  logistical function
C)  informational function
D)  transactional functionE) A) and B)
F) B) and C)

Question 11

A(n)  _____ is the independent selling arm of producers, and represents a producer to industrial users.

Accepted Answer

A)  dealer
B)  agent
C)  retailer
D)  wholesalerE) A) and B)
F) A) and D)

Question 12

The purpose of a vertical marketing system is to:

Accepted Answer

A)  dissuade retailers from dealing with other manufacturers or wholesalers.
B)  limit the number of retail outlets served, or maintain a limited service region.
C)  achieve channel economies and maximum marketing impact.
D)  eliminate competition by narrowing the channel from supplier to consumer.E) A) and B)
F) All of the above

Exam 10: Marketing Channels and Supply Chain

Shop 'N' Hop has introduced a convenient payment mode for its customers.Customers can buy merchandise and pay for it at a later date.Which of the following functions is the store performing as an intermediary?

Correct Answer
verified

_____ exist when small, independent retailers form an organization that operates a wholesale facility cooperatively.

Correct Answer
verified

_____ arises when one channel member believes another channel member is engaged in behaviour that prevents it from achieving its goals.

Correct Answer
verified

What does intensive distribution mean? Give an example.

Correct Answer
verified
Students' examples may vary.
Intensive d...
View Answer

Which of the following distribution channels did Holler's Jeans adopt for its products?

Correct Answer
verified

_____ means that a firm tries to place its products and services in as many outlets as possible.

Correct Answer
verified

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _____.

Correct Answer
verified

Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to wholesalers.The wholesalers are intermediaries.

Correct Answer
verified

______ is a dominant retailer that exemplifies electronic marketing channels.

Correct Answer
verified

When a retailer owns a manufacturing operation, it is called _____.

Correct Answer
verified

A(n) _____ is the independent selling arm of producers, and represents a producer to industrial users.

Correct Answer
verified

The purpose of a vertical marketing system is to:

Correct Answer
verified

Exam 10: Marketing Channels and Supply Chain

Shop 'N' Hop has introduced a convenient payment mode for its customers.Customers can buy merchandise and pay for it at a later date.Which of the following functions is the store performing as an intermediary?

Correct AnswerverifiedShow Answer

_____ exist when small, independent retailers form an organization that operates a wholesale facility cooperatively.

Correct AnswerverifiedShow Answer

_____ arises when one channel member believes another channel member is engaged in behaviour that prevents it from achieving its goals.

Correct AnswerverifiedShow Answer

What does intensive distribution mean? Give an example.

Correct AnswerverifiedStudents' examples may vary.Intensive d...View AnswerShow Answer

Which of the following distribution channels did Holler's Jeans adopt for its products?

Correct AnswerverifiedShow Answer

_____ means that a firm tries to place its products and services in as many outlets as possible.

Correct AnswerverifiedShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and _____.

Correct AnswerverifiedShow Answer

Sporty Feet produces a special brand of footwear called FootTrekkers and sells it to wholesalers.The wholesalers are intermediaries.

Correct AnswerverifiedShow Answer

______ is a dominant retailer that exemplifies electronic marketing channels.

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation, it is called _____.

Correct AnswerverifiedShow Answer

A(n) _____ is the independent selling arm of producers, and represents a producer to industrial users.

Correct AnswerverifiedShow Answer

The purpose of a vertical marketing system is to:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students' examples may vary.
Intensive d...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified