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For all firms,the additional revenue collected from the sale of one additional unit of output is:


A) price.
B) average revenue.
C) marginal profit.
D) marginal revenue.

E) B) and C)
F) None of the above

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D

A firm might have a monopoly in a market because:


A) its average total cost function is increasing over the entire relevant range of output.
B) the market is geographically isolated from other sellers.
C) the firm's technology is obsolete.
D) it faces a perfectly elastic demand curve.

E) A) and B)
F) A) and C)

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In exchange for a share in the revenues earned on campus,State U has granted CheapFizz the exclusive right to sell soft drinks in the student union and in vending machines on campus.Prior to the deal,three soft drink companies sold beverages on campus;now no other soft drink company is allowed to sell its products on campus or at university events. Refer to the information above.The beneficiaries of this deal are _______.


A) the students
B) State U
C) State U and CheapFizz
D) CheapFizz

E) A) and D)
F) A) and C)

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A firm that enjoys economies of scale is said to have:


A) constant returns to scale.
B) increasing returns to scale.
C) decreasing returns to scale.
D) marginal returns to scale.

E) All of the above
F) B) and C)

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B

If a natural monopoly increases the quantity of output it produces:


A) its average costs will decrease.
B) its average costs will increase.
C) it will have to increase the price that it charges.
D) its profits will increase.

E) B) and D)
F) B) and C)

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Suppose that there are just two firms in a small market. Acme Manufacturing's Total Costs equal $100 + $3 × Quantity. Generic Industries' Total Costs equal $500 + $3 × Quantity. Refer to the information given above.Compare cost functions at the two firms.Which statement is true?


A) Acme will always have lower marginal costs than Generic.
B) Acme and Generic have equal marginal costs.
C) Marginal costs at each firm will depend on the quantity,or output,of the firms.
D) Acme has greater economies of scale than does Generic.

E) A) and C)
F) A) and B)

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Start up costs are:


A) irrelevant in firm decision making because they are sunk costs.
B) inversely related to variable costs.
C) one-time costs of starting production of a new product.
D) always greater than marginal costs.

E) B) and C)
F) All of the above

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Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.  Customer  Reservation Price  ($/book)  Q60R54 S48 T42U36 V30 W24X18\begin{array} { c c } \text { Customer } & \begin{array} { c } \text { Reservation Price } \\\text { (\$/book) }\end{array} \\\mathrm { Q } & 60 \\\mathrm { R } & 54 \\\mathrm {~S} & 48 \\\mathrm {~T} & 42 \\\mathrm { U } & 36 \\\mathrm {~V} & 30 \\\mathrm {~W} & 24 \\\mathrm { X } & 18\end{array} Assume that the marginal and average total cost for each book is $12. Refer to the information above.If the bookstore is selling the socially efficient number of books,how many will it sell?


A) 8
B) 5
C) 6
D) 7

E) B) and C)
F) A) and C)

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Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.  Customer  Reservation Price  ($/book)  Q60R54 S48 T42U36 V30 W24X18\begin{array} { c c } \text { Customer } & \begin{array} { c } \text { Reservation Price } \\\text { (\$/book) }\end{array} \\\mathrm { Q } & 60 \\\mathrm { R } & 54 \\\mathrm {~S} & 48 \\\mathrm {~T} & 42 \\\mathrm { U } & 36 \\\mathrm {~V} & 30 \\\mathrm {~W} & 24 \\\mathrm { X } & 18\end{array} Assume that the marginal and average total cost for each book is $12. Refer to the information above.How much should the bookstore charge for this book if it must charge a single price to all customers?


A) $36
B) $18
C) $24
D) $12

E) C) and D)
F) A) and B)

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The hurdle method of price discrimination is _____ efficient;it is ______ efficient than charging a single price to all buyers.


A) not perfectly;more
B) not perfectly;less
C) not;less
D) perfectly;less

E) C) and D)
F) A) and D)

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This graph illustrates the demand faced by a firm. This graph illustrates the demand faced by a firm.   Refer to the figure above.The firm will charge a price of $8 only if: A) marginal cost is $8. B) marginal cost is $0. C) average total cost is $8. D) marginal cost is less than $8. Refer to the figure above.The firm will charge a price of $8 only if:


A) marginal cost is $8.
B) marginal cost is $0.
C) average total cost is $8.
D) marginal cost is less than $8.

E) B) and C)
F) A) and D)

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Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.  Customer  Reservation Price  ($/book)  Q60R54 S48 T42U36 V30 W24X18\begin{array} { c c } \text { Customer } & \begin{array} { c } \text { Reservation Price } \\\text { (\$/book) }\end{array} \\\mathrm { Q } & 60 \\\mathrm { R } & 54 \\\mathrm {~S} & 48 \\\mathrm {~T} & 42 \\\mathrm { U } & 36 \\\mathrm {~V} & 30 \\\mathrm {~W} & 24 \\\mathrm { X } & 18\end{array} Assume that the marginal and average total cost for each book is $12. Refer to the information above.If the bookstore can charge two different prices for this book,the list price for the book will be _____ and the discounted price for the book will be ____.


A) $18;less than $12
B) $60;$36
C) $36;less than $36
D) more than $36;less than $12

E) C) and D)
F) All of the above

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A firm that doubles its use of inputs to produce ______ output has constant returns to scale.


A) twice as much
B) three times as much
C) 50% more
D) half the original

E) B) and C)
F) A) and B)

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Consider an industry with two firms producing similar products. Mega Corp's total costs are TC = $5,000 + 100 × Quantity. Big Inc's total costs are TC = $4,000 + 200 × Quantity. Refer to the information given above.If each firm starts out producing 15 units you would expect that:


A) both firms will continue producing 15 units.
B) Big Inc will be able to charge a lower price than Mega Corp and will produce more than 15 units.
C) Mega Corp will be able to charge a lower price than Big Inc and will produce more than 15 units.
D) Both Mega Corp and Big Inc will reduce the quantities produced and charge higher prices.

E) A) and B)
F) A) and C)

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Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.  Customer  Reservation Price  ($/book)  Q60R54 S48 T42U36 V30 W24X18\begin{array} { c c } \text { Customer } & \begin{array} { c } \text { Reservation Price } \\\text { (\$/book) }\end{array} \\\mathrm { Q } & 60 \\\mathrm { R } & 54 \\\mathrm {~S} & 48 \\\mathrm {~T} & 42 \\\mathrm { U } & 36 \\\mathrm {~V} & 30 \\\mathrm {~W} & 24 \\\mathrm { X } & 18\end{array} Assume that the marginal and average total cost for each book is $12. If the bookstore can charge two different prices for this book,the economic profit for the bookstore is ______.


A) greater than $120
B) less than $120
C) exactly $120
D) exactly $48

E) All of the above
F) A) and B)

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A

Suppose a single-price monopolist is considering becoming a price discriminating monopolist.If the firm does begin to price discriminate,it can expect to:


A) decrease its output and increase its profit.
B) run into legal trouble with the anti-trust enforcers.
C) increase its output,but decrease its profits.
D) increase both its output and its profit.

E) C) and D)
F) All of the above

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Which of the following firms is most likely to be a monopolist?


A) The clothing retailer with the best location in a mall
B) The grocery store in a large city
C) The most popular hot dog vendor on a city street corner
D) The one grocery store in a small town

E) A) and B)
F) A) and C)

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Consider an industry with two firms producing similar products. Mega Corp's total costs are TC = $5,000 + 100 × Quantity. Big Inc's total costs are TC = $4,000 + 200 × Quantity. Refer to the information given above.If each firm produces 10 units,Mega Corp will have total costs of _____ and Big Inc will have total costs of _____.


A) $6,000;$6,000
B) $5,000;$4,000
C) $5,100;$4,200
D) $15,000;$14,200

E) C) and D)
F) B) and D)

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Once a firm has determined the quantity of output it wishes to sell,the price it can charge is determined by:


A) the cost of making the product.
B) the demand curve that the firm faces.
C) market demand for the product minus cost.
D) the explicit cost of making the product plus the implicit costs incurred by the firm owner.

E) None of the above
F) A) and B)

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If the demand curve facing the monopolist is Price = 70 - 14 × Q,then the slope of its marginal revenue curve is:


A) -28.
B) -14.
C) -7.
D) -1.

E) A) and C)
F) None of the above

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