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Exam 13: Digital Marketing and Social Networking

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Question 51

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__________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

A) Podcasts
B) Wikis
C) Blogs
D) Social networking sites
E) Virtual realities

F) A) and B)
G) A) and C)

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Question 52

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Which of the following is not a difference between digital media and traditional media?

A) Digital media make customer communications richer.
B) Digital media help companies reach new target markets.
C) Digital media help marketers utilize new resources.
D) Digital media make communications more confusing.
E) Digital media help marketers and customers share information.

F) A) and C)
G) B) and C)

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Question 53

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Why is privacy such a problem on the Internet? What can be done to improve privacy for those who choose to surf the web and shop online?

Illegal sharing of Internet content is not a major intellectual property problem.

What is a likely reason that Myspace now lags behind Facebook?

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

According to the text,which of the following is not a reason consumers use to rationalize the pirating of software,videogames,movies,and music?

Conducting _____ means carrying out the goals of business through the use of the Internet.

Phishing is a scam in which con artists counterfeit a well-known website and send out e-mails directing victims to it.

______ permit website operators to track how often a user visits the site,what he or she looks at while there,and in what sequence,but they also allow Web users to customize services and content.

Blogs are always positive for companies.

The Internet is a new ________ for making products available at the right time,at the right place,and in the right quantities.

Marketers accustomed to traditional media usually find the transition to digital media easy.

Which of the following enables website visitors to customize services,such as virtual shopping carts,as well as the particular content they see when they log onto a website?

Digital media are more consumer-driven than traditional media.