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Many firms facing a turnaround situation try to reduce their costs by outsourcing the production of many inputs.

A) True
B) False

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The market life cycle should be used as a short-run forecasting device because it provides a conceptual framework for understanding what changes typically occur.

A) True
B) False

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A __________ can be defined as the total profits in an industry at all points along the industry value chain.


A) profit maximizer
B) profit pool
C) revenue enhancer
D) profit outsourcing

E) All of the above
F) C) and D)

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The text discusses three approaches to combining overall cost leadership and differentiation competitive advantages.Which of the following is not one of these three approaches?


A) automated and flexible manufacturing systems
B) exploiting the profit pool concept for competitive advantage
C) deriving benefits from highly focused and high technology markets
D) coordinating the extended value chain by way of information technology

E) B) and D)
F) B) and C)

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A potential pitfall of a focus strategy is that focusers can become too focused to satisfy buyer needs.

A) True
B) False

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Which of the following methods of implementing a differentiation strategy has been greatly enhanced because of Internet technologies?


A) celebrity endorsements
B) prestige packaging
C) mass customization
D) exceptional service

E) A) and B)
F) B) and C)

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A firm can attain an overall cost leadership position by using automated technology to reduce scrappage rates.

A) True
B) False

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Businesses that compete in markets that are in decline should simply be harvested or divested since they are no longer profitable.

A) True
B) False

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Discuss some of the effective turnaround strategies.

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The three generic strategies presented by Michael Porter can be shown on two dimensions: competitive advantage and product life cycle.

A) True
B) False

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Given the attractiveness of premium pricing during the growth stage of the market life cycle,managers should emphasize short-term results to increase profits.

A) True
B) False

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Which of the following is most often true of mature markets?


A) Some competitors enjoy a significant operating advantage due to increasing experience effects.
B) Advantages that cannot be duplicated by other competitors are difficult to achieve.
C) The market supports premium pricing, which attracts additional competitors.
D) The magnitude of pricing differences and product differentiation is larger than in the growth stage.

E) A) and D)
F) A) and C)

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A potential pitfall of a focus strategy is that over time the cost advantages in a narrow market niche can erode,leaving the company with little profit.

A) True
B) False

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Explain the advantages of the four alternative strategies of maintaining,harvesting,exiting,and consolidating that are associated with the decline stage of the market life cycle.

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A disadvantage of firms that successfully integrate overall cost leadership and a differentiation strategy is that they are relatively easy for competitors to imitate.

A) True
B) False

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Explain how a differentiation strategy enables a business to address the five competitive forces in such a way that it can enjoy high levels of profitability.

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One aspect of using a cost leadership strategy is that experience effects may lead to lower costs.Experience effects are achieved by ____________.


A) repeating a process until a task becomes easier
B) hiring more experienced personnel
C) spreading out a given expense or investment over a greater volume
D) competing in an industry for a long time

E) C) and D)
F) B) and D)

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In technology intensive industries,the duration of competitive advantages is declining.

A) True
B) False

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Convincing rivals not to enter a price war,protection from customer pressure to lower prices,and the ability to better withstand cost increases from suppliers characterize which type of competitive strategy?


A) differentiation
B) overall cost leadership
C) differentiation focus
D) cost leadership focus

E) B) and C)
F) All of the above

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Which of the following is not a potential pitfall of a differentiation strategy?


A) Uniqueness that is not valuable.
B) All rivals share a common input or raw material.
C) The price premium is too high.
D) Perceptions of differentiation may vary between buyers and sellers.

E) A) and C)
F) B) and C)

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