Question 1

Customers who choose one brand over another are displaying ________.

Accepted Answer

A)  brand awareness
B)  brand recognition
C)  brand preference
D)  brand comprehensionE) A) and B)
F) A) and C)

Question 2

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Accepted Answer

A) True 
 B)False

Question 3

Describe the benefits of having intermediaries and provide an example.

Accepted Answer

Marketing utility is created when interm...

Question 4

Lands' End and other catalog retailers are classified as non-store,direct sellers of goods.

Accepted Answer

A) True 
 B)False

Question 5

Sam drives 40 minutes out of the way to buy Starbucks coffee even though there is a Dunkin Donuts 10 minutes away from his apartment.In this case,Starbucks coffee is considered a specialty product.

Accepted Answer

A) True 
 B)False

Question 6

Stores like Costco,which sell to members only,are an example of a ________.

Accepted Answer

A)  warehouse club
B)  discount store
C)  supercenter
D)  factory outletE) A) and D)
F) C) and D)

Question 7

Sales offices often store all inventory.

Accepted Answer

A) True 
 B)False

Question 8

MATCHING
Complete the following using the terms listed.
-Coca-Cola,Nike,Google,and American Express are examples of _______________.

Accepted Answer

A)  Marketing intermediary
B)  Test marketing
C)  Brand insistence
D)  Product life cycle
E)  Brand nameF) WholesalerG) TrademarkH) ProductI) Convenience productsJ) Product lineK) Supply chainL) LogisticsM) B) and I)
N) A) and G)

Question 9

Which of the following is not a consideration when deciding which distribution channel is most efficient?

Accepted Answer

A)  producer
B)  logistics
C)  competition
D)  productE) A) and D)
F) A) and B)

Question 10

The activities involved with the actual movement of goods from the producer to the user are part of the ________.

Accepted Answer

A)  atmospherics
B)  physical distribution
C)  Products and Services
D)  channels of distributionE) A) and B)
F) A) and C)

Question 11

A building contractor is creating a southwestern-style restaurant in Manhattan.Which method of transportation would be best for shipping ceramic tile from New Mexico to New York?

Accepted Answer

A)  truck
B)  air
C)  railroad
D)  waterE) All of the above
F) A) and C)

Question 12

Packaging and labeling play a major role in a firm's overall Products and Services.

Accepted Answer

A) True 
 B)False

Question 13

Vending machines are an example of ________.

Accepted Answer

A)  direct selling
B)  direct-response retailing
C)  automatic merchandising
D)  indirect sellingE) None of the above
F) A) and B)

Question 14

American Express is an effective brand name because it ________.

Accepted Answer

A)  accurately describes the product
B)  has been around for decades
C)  is easy to pronounce,recognize,and remember
D)  is trademarkedE) A) and B)
F) All of the above

Question 15

Which of the following is NOT a benefit of using Universal Product Codes (UPCs) ?

Accepted Answer

A)  control inventory
B)  speed up retail transactions
C)  provide caloric and nutrition information
D)  evaluate customer purchasesE) A) and B)
F) A) and C)

Question 16

Complex,expensive products generally require long distribution channels.

Accepted Answer

A) True 
 B)False

Question 17

A selective distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

Accepted Answer

A) True 
 B)False

Question 18

MATCHING
Complete the following using the terms listed.
-_______________describe(s) the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers.

Accepted Answer

A)  Marketing intermediary
B)  Test marketing
C)  Brand insistence
D)  Product life cycle
E)  Brand nameF) WholesalerG) TrademarkH) ProductI) Convenience productsJ) Product lineK) Supply chainL) LogisticsM) C) and L)
N) A) and H)

Question 19

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Accepted Answer

A)  distribution
B)  production
C)  finance
D)  managementE) C) and D)
F) A) and B)

Question 20

Which of the following is a reason why some firms skip test marketing?

Accepted Answer

A)  Test marketing can alert competitors to a company's plans.
B)  Test marketing is conducted only in selected regions.
C)  Competitors can skew results by lowering prices or running special promotions.
D)  Test marketing allows a company to determine the product's performance in full-scale production.E) B) and D)
F) None of the above

Exam 12: Product and Distribution Strategies

Sam drives 40 minutes out of the way to buy Starbucks coffee even though there is a Dunkin Donuts 10 minutes away from his apartment.In this case,Starbucks coffee is considered a specialty product.

Correct AnswerverifiedShow Answer

Stores like Costco,which sell to members only,are an example of a ________.

Correct AnswerverifiedShow Answer

Lands' End and other catalog retailers are classified as non-store,direct sellers of goods.

Correct AnswerverifiedShow Answer

Packaging and labeling play a major role in a firm's overall Products and Services.

Correct AnswerverifiedShow Answer

Which of the following is a reason why some firms skip test marketing?

Correct AnswerverifiedShow Answer

Sales offices often store all inventory.

Correct AnswerverifiedShow Answer

Focus groups are sessions in which customers meet with marketers to express their opinions about products.

Correct AnswerverifiedShow Answer

Which of the following is not a consideration when deciding which distribution channel is most efficient?

Correct AnswerverifiedShow Answer

A building contractor is creating a southwestern-style restaurant in Manhattan.Which method of transportation would be best for shipping ceramic tile from New Mexico to New York?

Correct AnswerverifiedShow Answer

A selective distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

Correct AnswerverifiedShow Answer

Which of the following is NOT a benefit of using Universal Product Codes (UPCs) ?

Correct AnswerverifiedShow Answer

Vending machines are an example of ________.

Correct AnswerverifiedShow Answer

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Correct AnswerverifiedShow Answer

The activities involved with the actual movement of goods from the producer to the user are part of the ________.

Correct AnswerverifiedShow Answer

Complex,expensive products generally require long distribution channels.

Correct AnswerverifiedShow Answer

MATCHING Complete the following using the terms listed. -_______________describe(s) the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers.

Correct AnswerverifiedShow Answer

Describe the benefits of having intermediaries and provide an example.

Correct AnswerverifiedMarketing utility is created when interm...View AnswerShow Answer

Customers who choose one brand over another are displaying ________.

Correct AnswerverifiedShow Answer

American Express is an effective brand name because it ________.

Correct AnswerverifiedShow Answer

MATCHING Complete the following using the terms listed. -Coca-Cola,Nike,Google,and American Express are examples of _______________.

Correct AnswerverifiedShow Answer

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Marketing utility is created when interm...
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