Question 1

Which of the following is a euphemism?

Accepted Answer

A)   secretary
B)   pre-owned
C)   dishwasher
D)   blindE) B) and D)
F) B) and C)

Question 2

Style and creativity are most necessary for an active audience.

Accepted Answer

A) True 
 B)False

Question 3

Mass media have the most influence in what stages of the adoption process?

Accepted Answer

A)   awareness and interest
B)   awareness and trial
C)   evaluation and trial
D)   interest and evaluationE) All of the above
F) A) and D)

Question 4

Wilbur Schramm's communication model was later adapted to include the concept of"Shared experience."

Accepted Answer

A) True 
 B)False

Question 5

According to Rogers,these individuals are often skeptical and somewhat resistant but eventually bow to peer pressure.

Accepted Answer

A)   early adopters
B)   late majority
C)   laggards
D)   early majorityE) A) and B)
F) B) and D)

Question 6

Why is repetition necessary?

Accepted Answer

A)   because our environment is filled with distractions
B)   because of the sleeper effect
C)   because it gives the message a relative advantage.
D)   because most people aren't smart.E) A) and B)
F) A) and C)

Question 7

Read several websites for both nonprofit and corporate organizations.Identify "no- no's" in writing,such as clichés,euphemisms,and hype words,and try to replace with better terms that are more transparent and accurate.

Accepted Answer

When writing for both nonprofit and corp...

Question 8

A cliché is an inoffensive word or phrase that is less direct and less distasteful than the one that represents reality.

Accepted Answer

A) True 
 B)False

Question 9

The decreased tendency over time to reject material presented by an untrustworthy source is known as cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 10

Seeing an advertisement is an example of the "interest stage" of the adoption process.

Accepted Answer

A) True 
 B)False

Question 11

The theory/perspective that focuses largely on messages contrary to one's predispositions is

Accepted Answer

A)   cultivation analysis.
B)   sleeper effect.
C)   cognitive dissonance.
D)   agenda setting.E) None of the above
F) B) and D) C

Question 12

Jargon essentially revolves around a problem in

Accepted Answer

A)   speech pattern.
B)   semantics.
C)   devices or equipment.
D)   writer/speaker cognition.E) A) and D)
F) A) and C)

Question 13

This technique is where one begins a message with a statement that reflects audience values and predispositions.

Accepted Answer

A)   channeling
B)   triggering
C)   sleeper effect
D)   uses and gratificationE) B) and D)
F) A) and C)

Question 14

The most effective two-way communication is

Accepted Answer

A)   chat rooms/threaded discussions on the web.
B)   two people talking to each other.
C)   small group discussions.
D)   parent and child interaction.E) C) and D)
F) All of the above B

Question 15

Which of the following is a possible objective for a communicator?

Accepted Answer

A)   accurate message dissemination
B)   message development
C)   change in covert behavior
D)   semantic and cognitive competenceE) All of the above
F) A) and D)

Question 16

Audience attention is generally highest at the beginning of a message.

Accepted Answer

A) True 
 B)False  True

Question 17

Everett Rogers' famous work is

Accepted Answer

A)   The Great Communicator.
B)   Declaration of Principles.
C)   Diffusion of Innovation.
D)   The Engineering of Consent.E) A) and B)
F) A) and C)

Question 18

Audience attention is highest at

Accepted Answer

A)   the beginning of the message.
B)   the end of the message.
C)   the crux of the message.
D)   public reaction to the message.E) A) and B)
F) None of the above

Question 19

Why is context important?

Accepted Answer

A)   because actions speak louder than words
B)   because companies don't necessarily have to do what they say they will do
C)   because hype words are ineffective without it
D)   because it makes things easier to understandE) A) and C)
F) B) and D)

Question 20

The condition wherein there is decreased tendency over time to reject material presented by an untrustworthy source is known as

Accepted Answer

A)   message entropy.
B)   cognitive dissonance.
C)   spiral of silence.
D)   sleeper effect.E) B) and D)
F) None of the above

Exam 7: Communication

Which of the following is a euphemism?

Correct AnswerverifiedShow Answer

Style and creativity are most necessary for an active audience.

Correct AnswerverifiedShow Answer

Mass media have the most influence in what stages of the adoption process?

Correct AnswerverifiedShow Answer

Wilbur Schramm's communication model was later adapted to include the concept of"Shared experience."

Correct AnswerverifiedShow Answer

According to Rogers,these individuals are often skeptical and somewhat resistant but eventually bow to peer pressure.

Correct AnswerverifiedShow Answer

Why is repetition necessary?

Correct AnswerverifiedShow Answer

Read several websites for both nonprofit and corporate organizations.Identify "no- no's" in writing,such as clichés,euphemisms,and hype words,and try to replace with better terms that are more transparent and accurate.

Correct AnswerAnswered by ExamLex AIWhen writing for both nonprofit and corp...View AnswerShow Answer

A cliché is an inoffensive word or phrase that is less direct and less distasteful than the one that represents reality.

Correct AnswerverifiedShow Answer

The decreased tendency over time to reject material presented by an untrustworthy source is known as cognitive dissonance.

Correct AnswerverifiedShow Answer

Seeing an advertisement is an example of the "interest stage" of the adoption process.

Correct AnswerverifiedShow Answer

The theory/perspective that focuses largely on messages contrary to one's predispositions is

Correct AnswerverifiedC

Jargon essentially revolves around a problem in

Correct AnswerverifiedShow Answer

This technique is where one begins a message with a statement that reflects audience values and predispositions.

Correct AnswerverifiedShow Answer

The most effective two-way communication is

Correct AnswerverifiedB

Which of the following is a possible objective for a communicator?

Correct AnswerverifiedShow Answer

Audience attention is generally highest at the beginning of a message.

Correct AnswerverifiedTrue

Everett Rogers' famous work is

Correct AnswerverifiedShow Answer

Audience attention is highest at

Correct AnswerverifiedShow Answer

Why is context important?

Correct AnswerverifiedShow Answer

The condition wherein there is decreased tendency over time to reject material presented by an untrustworthy source is known as

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
When writing for both nonprofit and corp...
View Answer

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C

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B

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True

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