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Exam 10: E-Commerce: Digital Markets and Digital Goods

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Question 61

Multiple Choice

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Varying a product's price according to the supply situation of the seller is called ________ pricing.

A) menu
B) flexible
C) dynamic
D) asymmetric

E) A) and D)
F) A) and C)

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Question 62

Multiple Choice

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Transaction brokers

A) generate revenue from advertising or from directing buyers to sellers.
B) save users money and time by processing online sales dealings.
C) provide a digital environment where buyers and sellers can establish prices for products.
D) sell physical products directly to consumers or individual businesses.

E) A) and D)
F) A) and B)

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Question 63

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________ enables the computer-to-computer exchange between two organizations of standard transactions such as invoices,bills of lading,shipment schedules,or purchase orders.

________ electronic commerce involves retailing products and services to individual shoppers.

E-commerce refers to the use of any networking technologies to transact business.

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Building a successful e-commerce site requires a keen understanding of ________,as well as a systematic approach.

Exchanges proliferated during the early years of e-commerce,but many have failed,in part because they encouraged competitive bidding that drove prices down.

Describe four types of applications that are especially well-suited for m-commerce.

In 2010,shoppers ordered about $2.1 billion in physical goods from Web sites via desktops (over $1 billion of that at Amazon alone).

EDI is

Mobile e-commerce is the slowest-growing type of B2C e-commerce,but it represented only a small part of all e-commerce in 2010.

Simple Web sites can be developed and hosted with a first-year cost of ________ or less.

Unless you are fairly ________,you should use a pre-built template to create the Web site.

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Record label companies are gaining sales to Internet piracy,and record stores are doing brisk business.

Social networking is the practice of expanding the number of one's business or social contacts by making connections through individuals.

The technology allows personalized messages to be delivered to individuals as well as groups.This best describes ________.

Most businesses choose to ________ hosting and pay a company to host their Web site,which means that the hosting company is responsible for ensuring the site is "live," or accessible,24 hours a day.