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In the GE Business Screen matrix, which of the following determines the competitive position of the company?


A) Market size
B) Market growth
C) Price competitiveness
D) Capital requirements
E) Competitive intensity

F) All of the above
G) B) and C)

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During the introduction phase of the product life cycle _____.


A) companies must sacrifice product quality
B) most companies tend to downsize
C) demand may be very high
D) competition is at its peak
E) sales volume is the highest

F) All of the above
G) A) and B)

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A(n) _____ plan is a general plan outlining decisions about resource allocation, priorities, and action steps necessary to reach the goals set by the top managers.


A) recovery
B) contingency
C) operational
D) tactical
E) strategic

F) C) and D)
G) All of the above

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An organization that pursues a(n) _____ strategy seeks to stand out among competitors through the quality (broadly defined) of its products or services.


A) differentiation
B) divesting
C) anti-competitive
D) focus
E) cost-leadership

F) B) and C)
G) C) and D)

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A standing plan that outlines the steps to be followed in a particular circumstance is called a(n) :


A) standard operating procedure.
B) single-use plan.
C) program.
D) contingency plan.
E) project

F) B) and D)
G) All of the above

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Describe each of Porter's three generic business-level strategies.

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According to Michael Porter, organizatio...

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In the maturity stage of the product life cycle,:


A) the demand is extremely high.
B) product sales rapidly increase.
C) compeition is at its peak.
D) managers need to focus their efforts on "getting the product out the door" without sacrificing quality.
E) the number of new firms producing the product begins to decline.

F) D) and E)
G) A) and D)

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