Question 1

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Accepted Answer

A)   with low individualism symbolism when confronted with a time-oriented culture.
B)   that use uncertainty avoidance to reduce power distance.
C)   with significant power distance.
D)   consistent with underlying cultural values in a country.
E)   with more consistent time orientation.F) All of the above
G) A) and B)

Question 2

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Accepted Answer

A) True 
 B)False

Question 3

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Accepted Answer

A)   franchising.
B)   exporting.
C)   joint ventures.
D)   direct investment.
E)   strategic alliances.F) A) and B)
G) A) and E)

Question 4

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Accepted Answer

Understanding another country's culture ...

Question 5

The shift of population from rural to urban areas in countries such as India helps global marketers by

Accepted Answer

A)   decreasing pollution.
B)   simplifying the supply chain needed to make goods and services available.
C)   increasing the human development index.
D)   decreasing competition for intellectual capital.
E)   increasing nonmaterial GDP output.F) All of the above
G) None of the above

Question 6

To maximize potential,segments and target markets can and should be defined by more than just geography.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true with regard to growth in global markets?

Accepted Answer

A)   A country's infrastructure does not impact growth in the global market.
B)   The number of Russian Internet users is decreasing at a rate of 10 percent annually.
C)   Russia's population is expected to increase by one-third in the next half century.
D)   Changes in technology, especially communications, have been a driving force for growth in global markets for decades.
E)   Brazil does not welcome foreign investors.F) D) and E)
G) All of the above

Question 8

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Accepted Answer

A)   communication
B)   product
C)   cultural
D)   distribution
E)   pricingF) A) and E)
G) B) and D)

Question 9

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Accepted Answer

A)   Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B)   Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
C)   When developing a global STP strategy, it is best to define segments by geography alone.
D)   Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
E)   The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.F) A) and B)
G) C) and E)

Question 10

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Question 11

Russia lags behind most European countries in use of the Internet.

Accepted Answer

A) True 
 B)False

Question 12

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Accepted Answer

A)   are onshored and offshored.
B)   flow across national borders.
C)   are integrated through IMF facilitation.
D)   are similar in various markets.
E)   affect corporate culture.F) None of the above
G) A) and C)

Question 13

The components of global market assessment include all of the following except

Accepted Answer

A)   ethnic analysis.
B)   infrastructure and technological analysis.
C)   analysis of government actions.
D)   sociocultural analysis.
E)   economic analysis.F) None of the above
G) A) and B)

Question 14

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Accepted Answer

Glocalization refers to the use of a sta...

Question 15

Of the five strategies for entering new markets,direct investment creates the

Accepted Answer

A)   least investment cost.
B)   greatest potential risk.
C)   most franchisee control.
D)   best opportunity for strong strategic alliances.
E)   greatest coordination of efforts of global and local partners.F) A) and E)
G) A) and D)

Question 16

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Accepted Answer

A)   aging population and low both rates.
B)   widespread corruption.
C)   international sanctions.
D)   involvement in China.
E)   fluctuations in oil prices.F) B) and D)
G) All of the above

Question 17

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo,so Unilever started selling single-serve packets at very low prices.Later,Unilever discovered that the same approach worked in the United States and started also selling them there.This is an example of

Accepted Answer

A)   reverse innovation.
B)   glocalization.
C)   ethnic sensitivity.
D)   promotional flex.
E)   unethical marketing practices.F) A) and B)
G) C) and D)

Question 18

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Accepted Answer

A)   exporting.
B)   franchising.
C)   a strategic alliance.
D)   a joint venture.
E)   direct investment.F) C) and D)
G) A) and E)

Question 19

The term trade deficit refers to

Accepted Answer

A)   a country that exports more goods than it imports.
B)   an indicator of the quality of life in a country.
C)   a level of population growth that impacts exports.
D)   the sum of all goods and services handled in a country.
E)   higher levels of imports than exports.F) A) and D)
G) B) and D)

Question 20

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Accepted Answer

A) True 
 B)False

Exam 8: Global Marketing

Correct Answer
verified

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Correct Answer
verified

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Correct Answer
verified

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Correct Answer
verified

To maximize potential,segments and target markets can and should be defined by more than just geography.

Correct Answer
verified

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Correct Answer
verified
Understanding another country's culture ...
View Answer

The shift of population from rural to urban areas in countries such as India helps global marketers by

Correct Answer
verified

Global expansion often begins when a firm receives an order for its product from another country.

Correct Answer
verified

Russia lags behind most European countries in use of the Internet.

Correct Answer
verified

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Correct Answer
verified

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Correct Answer
verified

The term trade deficit refers to

Correct Answer
verified

The components of global market assessment include all of the following except

Correct Answer
verified

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Which of the following statements is true with regard to growth in global markets?

Correct Answer
verified

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Correct Answer
verified

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Correct Answer
verified

Of the five strategies for entering new markets,direct investment creates the

Correct Answer
verified

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Correct Answer
verified

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Correct Answer
verified

Exam 8: Global Marketing

Correct AnswerverifiedShow Answer

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Correct AnswerverifiedShow Answer

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Correct AnswerverifiedShow Answer

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Correct AnswerverifiedShow Answer

To maximize potential,segments and target markets can and should be defined by more than just geography.

Correct AnswerverifiedShow Answer

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Correct AnswerverifiedUnderstanding another country's culture ...View AnswerShow Answer

The shift of population from rural to urban areas in countries such as India helps global marketers by

Correct AnswerverifiedShow Answer

Global expansion often begins when a firm receives an order for its product from another country.

Correct AnswerverifiedShow Answer

Russia lags behind most European countries in use of the Internet.

Correct AnswerverifiedShow Answer

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Correct AnswerverifiedShow Answer

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Correct AnswerverifiedShow Answer

The term trade deficit refers to

Correct AnswerverifiedShow Answer

The components of global market assessment include all of the following except

Correct AnswerverifiedShow Answer

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Correct AnswerverifiedGlocalization refers to the use of a sta...View AnswerShow Answer

Which of the following statements is true with regard to growth in global markets?

Correct AnswerverifiedShow Answer

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Correct AnswerverifiedShow Answer

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Correct AnswerverifiedShow Answer

Of the five strategies for entering new markets,direct investment creates the

Correct AnswerverifiedShow Answer

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Correct AnswerverifiedShow Answer

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Understanding another country's culture ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Glocalization refers to the use of a sta...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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