Question 1

The prominent global market-entry strategy among small-and medium-sized companies is

Accepted Answer

A)  exporting.
B)  franchising.
C)  licensing.
D)  joint venture.
E)  direct investment.F) B) and E)
G) A) and B)

Question 2

What is the term for a firm selling a product in a foreign country below its domestic price or below its actual cost?

Accepted Answer

A)  dumping
B)  surplus marketing
C)  second-market pricing
D)  channeling
E)  entrepreneurial pricingF) C) and D)
G) None of the above

Question 3

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Accepted Answer

A)  becomes more stable
B)  increases
C)  levels off
D)  decreases
E)  becomes more unpredictableF) None of the above
G) A) and B)

Question 4

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ___________,whereby you have someone to translate your literature from American English into French,and then have someone else in France translate the French into American English.

Accepted Answer

A)  back talk
B)  back translation
C)  double talk
D)  double entendre
E)  double indemnityF) D) and E)
G) None of the above

Question 5

As a general rule,__________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Accepted Answer

A)  product adaptation
B)  product extension
C)  product integration
D)  product invention
E)  product customizationF) C) and D)
G) A) and B)

Question 6

When a firm sells its domestically produced goods in a foreign country through an intermediary,it is referred to as

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  franchising.
E)  foreign assembly.F) A) and E)
G) C) and D)

Question 7

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)  the rise of economic integration and free trade among nations.
B)  an increase in economic protectionism and a decline in free trade.
C)  a more aggressive attitude towards initiating international tariffs and quota systems.
D)  a decrease in most countries' GDPs and a renewal of nationalism.
E)  an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.F) A) and E)
G) A) and D)

Question 8

Which of the following is an advantage inherent in the use of licensing?

Accepted Answer

A)  The foreign country prefers it to exporting because it gains local employment.
B)  It provides an exemption from domestic trade regulations.
C)  There is an increase in potential profit compared with direct investment.
D)  The licensor retains control of its product.
E)  The licensor is protected from creating a potential competitor.F) C) and E)
G) A) and D)

Question 9

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  dual adaptation
E)  dual integrationF) None of the above
G) B) and D)

Question 10

Which of the following types of firms would be most likely to use a global marketing strategy?

Accepted Answer

A)  multidomestic
B)  multinational
C)  multicountry
D)  transnational
E)  transborderF) A) and C)
G) D) and E)

Question 11

Which of the following statements about world trade is most accurate?

Accepted Answer

A)  Manufactured products and commodities account for only 40 percent of world trade.
B)  Services such as telecommunications,transportation,and banking make up less than 10 percent of world trade.
C)  Dollar value of world trade has more than doubled in the past decade.
D)  All nations participate equally in world trade.
E)  Free trade among nations is declining in favor of a protectionist atmosphere.F) A) and B)
G) None of the above

Question 12

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Accepted Answer

A)  values
B)  beliefs
C)  customs
D)  religion
E)  cultural diversityF) B) and D)
G) A) and B)

Question 13

Which of the following statements concerning currency exchange rates is most accurate?

Accepted Answer

A)  Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing.
B)  Fluctuations in exchange rates among the world's currencies occur,but multinational companies are insulated from the affects because of direct investment.
C)  Exchange rate fluctuations are relatively rare,but they usually have serious long-term consequences.
D)  Exchange rate fluctuations are almost nonexistent due in great part to the stability of the euro.
E)  Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.F) None of the above
G) A) and E)

Question 14

Which of the following statements about bribery is most accurate?

Accepted Answer

A)  Bribes,kickbacks,and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)  The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.
C)  Bribes paid to foreign companies is in some cases a tax-deductible expense in the U.S.
D)  It is a crime for U.S.corporations to bribe an official of a foreign government or political party unless pre-approved by the Federal Trade Commission.
E)  It is illegal for a U.S.corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) B) and E)
G) None of the above

Question 15

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Accepted Answer

A)  dual adaptation.
B)  a joint venture.
C)  direct exporting.
D)  indirect exporting.
E)  franchising.F) C) and D)
G) D) and E)

Question 16

In global retailing,the acronym "OTC" stands for

Accepted Answer

A)  Off the Cuff.
B)  Over the Counter.
C)  Off-tariff Countries.
D)  Outstanding Trade Countries.
E)  Off-shore Trade Consortiums.F) D) and E)
G) A) and D)

Question 17

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration
B)  regulatory constraints regarding contracts,mergers,and partnerships
C)  an assessment of language differences including dialect variation
D)  recognition of a country's currency exchange rates
E)  political and ideological differences between the countries involvedF) C) and D)
G) A) and E)

Question 18

In international trade,dumping refers to

Accepted Answer

A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes.
B)  a firm selling damaged or unsalable goods below their original production cost.
C)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods.
D)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models.
E)  a firm selling a product in a foreign country below its domestic price or below its actual cost.F) A) and B)
G) B) and D)

Question 19

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)  domestic imperialism.
B)  protectionism.
C)  blocked competition.
D)  import taxation.
E)  trade restriction.F) A) and E)
G) B) and D)

Question 20

KFC in Japan sells tempura crispy strips.In northern England,it stresses gravy and potatoes.In Thailand,it offers fresh rice.In Holland,instead of potatoes,KFC offers customers a potato and onion croquette.In France,KFC sells pastries alongside its chicken.These examples illustrate that KFC exhibits an understanding of and appreciation for the __________ of other societies.

Accepted Answer

A)  demographics
B)  symbols
C)  customs
D)  sensitivities
E)  valuesF) A) and E)
G) A) and D)

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Correct Answer
verified

As a general rule,__________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Correct Answer
verified

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

Which of the following statements about bribery is most accurate?

Correct Answer
verified

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Correct Answer
verified

In international trade,dumping refers to

Correct Answer
verified

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Correct Answer
verified

When a firm sells its domestically produced goods in a foreign country through an intermediary,it is referred to as

Correct Answer
verified

Which of the following is an advantage inherent in the use of licensing?

Correct Answer
verified

The prominent global market-entry strategy among small-and medium-sized companies is

Correct Answer
verified

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct Answer
verified

Which of the following statements concerning currency exchange rates is most accurate?

Correct Answer
verified

In global retailing,the acronym "OTC" stands for

Correct Answer
verified

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct Answer
verified

Which of the following statements about world trade is most accurate?

Correct Answer
verified

What is the term for a firm selling a product in a foreign country below its domestic price or below its actual cost?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Correct AnswerverifiedShow Answer

As a general rule,__________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Correct AnswerverifiedShow Answer

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada.Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai,Oman,Qatar,Bahrain,and Kuwait.Yogen Früz is engaged in

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Correct AnswerverifiedShow Answer

In international trade,dumping refers to

Correct AnswerverifiedShow Answer

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Correct AnswerverifiedShow Answer

When a firm sells its domestically produced goods in a foreign country through an intermediary,it is referred to as

Correct AnswerverifiedShow Answer

Which of the following is an advantage inherent in the use of licensing?

Correct AnswerverifiedShow Answer

The prominent global market-entry strategy among small-and medium-sized companies is

Correct AnswerverifiedShow Answer

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct AnswerverifiedShow Answer

Which of the following statements concerning currency exchange rates is most accurate?

Correct AnswerverifiedShow Answer

In global retailing,the acronym "OTC" stands for

Correct AnswerverifiedShow Answer

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

Which of the following statements about world trade is most accurate?

Correct AnswerverifiedShow Answer

What is the term for a firm selling a product in a foreign country below its domestic price or below its actual cost?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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