Question 1

Which of the following statements regarding goods is most accurate?

Accepted Answer

A)  In order to be classified as a good,an item must appeal to all five senses.
B)  Music is not considered a good because it only involves a single sense-hearing.
C)  Some goods also have intangible attributes.
D)  To market a good that contains visual attributes,you cannot use an auditory medium.
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses.F) B) and D)
G) A) and C)

Question 2

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A)  home security system
B)  disposable lighter
C)  microwave oven
D)  electric toothbrush
E)  video cameraF) A) and B)
G) C) and D)

Question 3

Which of the following would most likely be considered a consumer product?

Accepted Answer

A)  bricks
B)  cotton fiber
C)  printing press
D)  mattress
E)  mainframe computerF) A) and E)
G) All of the above

Question 4

Among consumer products,advertising and wide distribution are especially important for

Accepted Answer

A)  durable goods.
B)  specialty products.
C)  nondurable goods.
D)  production goods.
E)  semidurable goods.F) B) and C)
G) C) and D)

Question 5

Among business products,which of the following would MOST LIKELY be considered supplies?

Accepted Answer

A)  laser printer
B)  phosphoric acid
C)  cleaning service
D)  magnetic resonance imaging (MRI) scanner
E)  trash bagsF) C) and D)
G) None of the above

Question 6

Equipment-based services like ATMs,online brokerage firms,and automated car washes,do not have the marketing concern of

Accepted Answer

A)  inconsistency.
B)  intangibility.
C)  inseparability
D)  inventory.
E)  independence.F) C) and D)
G) None of the above

Question 7

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

Accepted Answer

A)  inventive innovation
B)  continuous innovation
C)  discontinuous innovation
D)  dynamically continuous innovation
E)  continuous inventionF) B) and C)
G) A) and E)

Question 8

The intangibility element of a service refers to the fact that it

Accepted Answer

A)  has value that can only be determined by using subjective criteria.
B)  can't be held,seen,or touched before the purchase decision.
C)  requires the ability to provide the service even in times of no demand.
D)  can maintain or accumulate good will with customers.
E)  can be objectively evaluated.F) A) and B)
G) A) and C)

Question 9

Test marketing involves offering a product for sale

Accepted Answer

A)  to random sample of people in the top ten major cities of the U.S.
B)  in as broad a geographic region as possible.
C)  to consumers that are representative of the target market.
D)  on a limited basis in a defined area.
E)  only on certain days of the week and hours of the day.F) A) and E)
G) A) and D)

Question 10

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)  Secret antiperspirant
B)  Fuji disposable camera
C)  BP gasoline
D)  Marchesa wedding gown
E)  Sony TVF) B) and D)
G) D) and E)

Question 11

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Accepted Answer

A)  government agencies
B)  a national organization or a global organization
C)  privately owned or publicly owned
D)  performed by independent contractors
E)  owned by individuals or corporationsF) C) and D)
G) A) and D)

Question 12

With respect to distribution,shopping products are available

Accepted Answer

A)  by special order from the manufacturer.
B)  at an extremely small number of outlets.
C)  at relatively few outlets.
D)  at a large number of selective outlets.
E)  on a widespread basis at many outlets.F) B) and D)
G) None of the above

Question 13

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)  DVD player
B)  disposable lighters
C)  instant light charcoal
D)  liquid laundry detergent
E)  automatic dishwashersF) A) and B)
G) C) and D)

Question 14

As a dimension of service quality,the appearance of physical facilities,equipment,personnel,and communication materials as a dimension of service quality is referred to as __________.

Accepted Answer

A)  communication
B)  responsiveness
C)  competence
D)  tangibility (tangibles) 
E)  empathyF) A) and B)
G) A) and C)

Question 15

Singapore Airlines has advertising shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Accepted Answer

A)  incongruity
B)  inconsistency
C)  inventory costs
D)  inseparability
E)  intangibilityF) A) and B)
G) B) and D)

Question 16

The dimension of service quality called __________ is caring,and individualized attention provided to customers.

Accepted Answer

A)  assurance
B)  reliability
C)  responsiveness
D)  empathy
E)  sympathyF) B) and D)
G) B) and C)

Question 17

Services refer to

Accepted Answer

A)  ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  philanthropic activities performed in without expectations of monetary remuneration.
D)  any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E)  any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.F) A) and C)
G) A) and B)

Question 18

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)  convenience products
B)  specialty products
C)  unsought products
D)  shopping products
E)  suppliesF) A) and E)
G) A) and D)

Question 19

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Accepted Answer

A)  customer relationship management.
B)  service encounter differential.
C)  gap analysis.
D)  a customer contact audit.
E)  a service audit.F) A) and D)
G) A) and B)

Question 20

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Accepted Answer

A)  a business product.
B)  a nondurable good.
C)  a B2B product.
D)  a durable good.
E)  a consumer product.F) A) and E)
G) B) and C)

Exam 9: Developing New Products and Services

Equipment-based services like ATMs,online brokerage firms,and automated car washes,do not have the marketing concern of

Correct AnswerverifiedShow Answer

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Correct AnswerverifiedShow Answer

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Correct AnswerverifiedShow Answer

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

The intangibility element of a service refers to the fact that it

Correct AnswerverifiedShow Answer

Among consumer products,advertising and wide distribution are especially important for

Correct AnswerverifiedShow Answer

With respect to distribution,shopping products are available

Correct AnswerverifiedShow Answer

The dimension of service quality called __________ is caring,and individualized attention provided to customers.

Correct AnswerverifiedShow Answer

Test marketing involves offering a product for sale

Correct AnswerverifiedShow Answer

Services refer to

Correct AnswerverifiedShow Answer

As a dimension of service quality,the appearance of physical facilities,equipment,personnel,and communication materials as a dimension of service quality is referred to as __________.

Correct AnswerverifiedShow Answer

Singapore Airlines has advertising shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Correct AnswerverifiedShow Answer

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct AnswerverifiedShow Answer

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding goods is most accurate?

Correct AnswerverifiedShow Answer

Among business products,which of the following would MOST LIKELY be considered supplies?

Correct AnswerverifiedShow Answer

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

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